Rare: Efteling presents large Volk van Laaf pin priced at 20 euros
Efteling released a large limited-edition Volk van Laaf pin priced at 20 euros on 1 March 2026. The souvenir stood out because the Laafs had barely been represented in the merchandise range for years.
More context
On 1 March 2026, Efteling unexpectedly placed the Volk van Laaf in the spotlight of its souvenir range. A large limited-edition pin priced at 20 euros appeared at In den Ouden Marskramer. That was striking because the Laafs had barely been visible in the park’s merchandise assortment for years.
The design did not focus on a single character, but on the atmosphere of Lavenlaar as a whole. The pin features the Lonkhuys, the mill of the Lariekoekhuys and the Snail Monorail. In the foreground, several familiar residents return: organ player Loetwiek, one of the Luim brothers with a pink cake, the sleeping Laaf Luiwam and Mother Lot. In that sense, the souvenir almost works as a miniature map of the area.
For visitors and collectors, the timing was especially interesting. Efteling had previously released jumbo pins themed to the Anton Pieckplein and the Fairytale Forest, but choosing the Volk van Laaf for a large pin was unusual. Director Fons Jurgens had already said in 2024 that he wanted more attention for the Laafs. This release did not yet amount to a major attraction update, but it did show that the park was willing to present the eccentric village again as distinctive and valuable heritage.