LEGO Ferrari Build & Race

Shortly after LEGO Ferrari Build and Race opened, Legoland Windsor introduced a striking photo opportunity. Looopings reported that guests could see a life-size Ferrari built from more than 400,000 Lego bricks. The model formed part of the new Ferrari experience at the English Legoland park.

The car was a replica of the Ferrari Daytona SP3. It required exactly 402,836 Lego bricks, and the build took almost a year. Not everything was Lego: the steering wheel and wheels were original parts. Within the same experience, guests can build their own mini Ferrari and use projection technology to test it digitally on a Lego race track.

The addition gave LEGO Ferrari Build and Race a strong visual anchor right away. For families, the photo spot is an easy reason to stop and look, while the building and testing activity remains the heart of the experience. For theme park fans, it shows how Legoland Windsor can create a memorable branded attraction on a compact scale without losing the Lego identity.

In February 2023, Merlin Entertainments announced that Ferrari would become part of several Legoland parks. The partnership was not built around a major roller coaster or high-speed thrill ride, but around smaller interactive experiences that connect Lego building with the image of the Italian car brand. For Legoland Windsor, that meant the arrival of LEGO Ferrari Build and Race.

According to Looopings, guests would use Lego bricks to design their own Ferrari. They could then test the model digitally on a Lego version of Ferrari’s Pista di Fiorano test track, using projection technology. A life-size Lego Ferrari was also part of the concept, serving as a photo spot and a clear visual anchor.

For visitors, the announcement showed Legoland Windsor leaning further into brand-led, hands-on experiences. The attraction fits the park well: it is not a passive ride, but a building activity where children and families become part of the story themselves. At the same time, the deal showed how Merlin uses globally known brands to make Legoland experiences more appealing to a broad family audience.