Toverland promotes its new Exploria Magica experience
After making the magic-wand experience free, Toverland gave Exploria Magica a more visible presence in Port Laguna. New decorations were added to draw visitors toward the nine interactive magic points.
More context
In May 2020, Toverland put Exploria Magica more firmly in the spotlight. New eye-catching decorations in Port Laguna pointed visitors toward the free magic-wand experience. The concept, which had grown out of the paid interactive wands, now received a clearer presence in the entrance area.
The core of the experience stayed the same: nine magic points were hidden around Port Laguna, where visitors could activate small effects with an interactive wand. Those effects had existed since the area's opening in 2018, but the new presentation was designed to make more guests notice them naturally. Visitors no longer had to buy a wand; they could borrow one from Mundo Magica with a 25-euro deposit.
The article shows how Toverland made Exploria Magica not only cheaper, but also more visible. The experience encouraged passers-by to spend more time in Port Laguna, look at the windows and actively follow the route. For an entrance area without a large mechanical ride, that mattered: the magic became a layer over the environment rather than a separate attraction vehicle.