Exploria Magica

In May 2020, Toverland put Exploria Magica more firmly in the spotlight. New eye-catching decorations in Port Laguna pointed visitors toward the free magic-wand experience. The concept, which had grown out of the paid interactive wands, now received a clearer presence in the entrance area.

The core of the experience stayed the same: nine magic points were hidden around Port Laguna, where visitors could activate small effects with an interactive wand. Those effects had existed since the area's opening in 2018, but the new presentation was designed to make more guests notice them naturally. Visitors no longer had to buy a wand; they could borrow one from Mundo Magica with a 25-euro deposit.

The article shows how Toverland made Exploria Magica not only cheaper, but also more visible. The experience encouraged passers-by to spend more time in Port Laguna, look at the windows and actively follow the route. For an entrance area without a large mechanical ride, that mattered: the magic became a layer over the environment rather than a separate attraction vehicle.

In February 2020, Toverland turned the interactive magic route in Port Laguna into a new free concept: Exploria Magica. Until then, visitors had to buy a wand to activate the nine effects around the entrance area. Management later concluded that this barrier did not fit a park that wants magic to be part of its identity.

The change gave Port Laguna a clearer role in the day out. The area already offered shops, food, games, a water play spot and the Magiezijn show, but Toverland felt it still needed more attraction value. By making the magic points accessible without a purchase, more guests could discover the facades, windows and small scenes instead of simply passing through the entrance zone.

The free model used a 25-euro deposit. Guests who wanted to keep a wand could exchange it for a new boxed version with a map; those who only wanted to play received the deposit back. The launch was planned for the official start of the summer season on 28 March 2020. With that decision, Exploria Magica grew from a paid extra into a recognizable part of Port Laguna.

In June 2019, Toverland tested a more accessible way to use the interactive magic points in Port Laguna. Since the opening of the entrance area, guests could trigger special effects with a purchased magic wand, but the 24.95-euro price made the experience most appealing to families who already knew they wanted to keep one.

The rental trial changed that balance. For 5 euros, visitors could use a wand for the entire day, with a 20-euro deposit returned after handing it back. The park described it as a test to see whether renting could become a permanent option. The wands were still available at Mundo Magica and Magistralis' Magic Store, but the barrier to trying the nine effect locations became much lower.

For Exploria Magica, this was an important step between merchandise and attraction-like experience. The magic effects were small scenes in Port Laguna's windows and corners, yet their impact depended on whether guests had access to a wand. By introducing rental, Toverland started treating the route less as a souvenir add-on and more as something that could naturally belong to a family visit.