Naga Bay

Bobbejaanland moved to another priority-access system in September 2022. The Express Pass, introduced earlier that same season, was replaced by Speedy Pass, a digital platform supplied by the British company Accesso. That shifted the park away from physical Express entrances with fixed usage counts and towards a model built around online wait times and virtual queues.

The options worked quite differently. Speedy Pass Bronze cost 14.90 euros and allowed guests to wait virtually instead of standing in the physical queue, while the waiting time itself remained the same. Silver cost 24.90 euros and cut the virtual wait by 50 percent. Gold and Diamond promised a 95 percent reduction; Gold was limited to one use per attraction, while Diamond was broader. One Ride tickets were available for a single queue.

Eleven attractions received a dedicated Speedy Pass entrance: Fury, Typhoon, Indiana River, Naga Bay, Speedy Bob, Revolution, Oki Doki, Wildwaterbaan, Dreamcatcher, El Rio and Bob Express. For guests, waiting became more visible and more commercial: live queue times moved online, and faster boarding became an even clearer digital premium product.

Bobbejaanland adjusted the Express Pass soon after its launch. The paid priority system had been in use for only a month when the park raised prices and changed several conditions at the same time. The move showed that the launch was not a fixed endpoint, but the start of a product that could be tuned quickly around guest behaviour and commercial goals.

The three versions remained. Small rose from 12 to 14.90 euros, but could now be used five times instead of four. Medium increased from 21.90 to 27.90 euros. Large went from 29.90 to 34.90 euros and still offered unlimited use. The Large version was personal and also included a 10 percent discount on food and beverage and part of the merchandise range. Small and Medium were not personal.

The Express Pass continued to apply to Fury, Typhoon, Naga Bay, Dreamcatcher, Oki Doki, Sledge Hammer, El Rio, Indiana River, Wildwaterbaan and Revolution with Mount Mara. For guests, faster boarding became more expensive, but also more clearly packaged as a premium product. For Bobbejaanland, the change marked the rapid professionalisation of a system that had only just been introduced.

Bobbejaanland finally introduced a paid queue-jumping system in 2022. The Express Pass had originally been planned for 2020, but the coronavirus crisis pushed the launch back. Once the system arrived, guests could use separate entrances to reach a selection of ten attractions more quickly.

The product came in three versions. Small cost 12 euros and offered four uses. Medium gave eleven uses for 21.90 euros. Large cost 29.90 euros and allowed unlimited use of the Express queues. The participating attractions were Fury, Typhoon, Naga Bay, Dreamcatcher, Oki Doki, Sledge Hammer, El Rio, Indiana River, Wildwaterbaan and Revolution, including its virtual reality version Mount Mara.

For visitors, this changed the rhythm of a day at Bobbejaanland: waiting time became something that could partly be bought down. That was notable because a former park director had still argued in 2013 that Bobbejaanland did not need such a system, thanks to its broad ride line-up and relatively manageable queues. The launch brought the park closer to competitors such as Walibi Belgium, where paid priority access had already become part of the operating model.