Ferrari theme park launches Formula 1 festival with shows and competitions
During the GP Festival, Ferrari Land used the Pole Position Challenge racing simulators for competitions with prizes for the fastest participants.
More context
Looopings described how Ferrari Land organised a GP Festival in summer 2026 around several Formula 1 weekends. For Pole Position Challenge, the key point was that the racing simulators were not merely operating as a standalone attraction, but became an active part of the event programme. Guests could take part in simulator competitions, with prizes for the fastest participants. That gave the attraction a clearer role inside the park’s seasonal offering: not just a digital racing experience, but a competitive activity tied closely to Ferrari’s identity and the current Formula 1 calendar. For visitors, a session on Pole Position Challenge gained additional meaning on race days, especially for fans wanting to compare their own lap times. Historically, the article shows how Ferrari Land reused and refreshed an existing attraction through temporary programming, alongside shows, parades, live race screenings and children’s activities. The link is therefore relevant to Pole Position Challenge as an interactive part of the park’s event strategy.