Croc Drop keeps its name after an objection from shoe brand Crocs
Shoe brand Crocs objected to the name Croc Drop, but the UK trademark office sided with Chessington. The 25-metre Sobek-themed drop tower could therefore open under its distinctive name.
More context
In March 2021, Croc Drop became a talking point even before its opening. Looopings reported that shoe brand Crocs had objected to the name of Chessington World of Adventures’ new attraction. The UK Intellectual Property Office rejected the objection, allowing the park to keep the Croc Drop name.
That news immediately gave the drop tower a sharper identity. The ride was described as a 25-metre SBF-VISA drop tower in Forbidden Kingdom, rising above a 12-metre scenic structure shaped like an open crocodile mouth. Its story centred on Sobek, the Egyptian crocodile god, who is said in the ride’s backstory to be possessed by evil spirits.
For visitors, this meant Chessington was adding more than a simple tower ride. Croc Drop became a highly recognisable themed statement in the area once occupied by Rameses Revenge. It was also due to arrive around the reopening of British theme parks after pandemic closures. The mixture of a legal dispute, a striking visual icon and a well-known predecessor gave the attraction a strong narrative before guests had even taken the first ride.